Speakers:

• Eugene Kadushin, Member of the BoD Trout&Partners Global
• Vadim Shiryaev, Member of the BoD Knowledge Associates International
• Olga Smirnova, Partner of Knowledge Associates Russia
• Pavel Dedkov, Engagement Marketing Specialist (Belarus)
• Igor Berezin, President of NP “Marketers’ Guild”

Topics: 

• What new knowledge does business have at the end of 2021? Which of the lessons of this year will be a valuable asset in facing new challenges?
• Positioning for “insiders” – why more and more organizations are fighting not for customers, but for employees? What “weapons” should we compete with and what should we bet on: developing current employees, or looking for talented candidates?
• Transformational Repositioning: What are new rules for managing your competitive advantage? Why are long-term development strategies impossible without the management of key intangible knowledge assets?

Speakers:

• Vlada Antonova, Owner of the fitness club “Body Sculptor”
• Maxim Afonasyev, Owner of the IT-company “Aksus-Frontime”
• Denis Gros, Owner of the construction company “DA!Development”, chairman of the regional office of community “Business Russia “
• Daria Ermakova, CDO of the printing holding “Fabrika”
• Alexander Zadorozhny, Owner of the photo studio franchise “TriNaChetyire”
• Sergey Ivanov, Owner of the manufacturing company “Snowplast”
• Sergey Kryukov, Managing Director of the managing company “RusFitnesKom”
• Inga Munina, Owner of the catering company “Avrora”
• Vyacheslav Muravyov, Owner of the manufacturing company “Sota”
• Oleg Retanov, Owner of the furniture company “Quake”

Topics: 

• How did positioning influence an organization in a covid era? How did it help in facing key issues?
• What current projects and promising development opportunities dId the business have to give up for the sake of introducing a single difference?
• If you had to start implementing positioning from scratch now, what would you do differently?
• How does the basic idea of ​​positioning change during the implementation, under the influence of employees, customers, partners?
• What are the ways in which a consistent understanding of the positioning language is achieved throughout the organization? Who is the best teacher and how much does such training cost?
• How to set up a culture of interaction? How connect representatives of different departments? Who should be invited to the implementation team in the first place?
• What’s the hardest part about implementing positioning? Have you ever given up and how did you deal with it?
• What decisions, actions, rules influenced the implementation success the most?

Speakers:

• Vadim Shiryaev, Member of the BoD Knowledge Associates International
• Olga Smirnova, Partner of Knowledge Associates Russia

Topics: 

• We live in the world of continuous and unpredictable changes. It seems that success is accompanied only by automated processes, AI, VR, ecosystems and cryptocurrencies. Are these ones really critical success factors?
• If we take a closer look at the basis, we can see that it is balanced management of key intangible assets and perception of key stakeholders (employees, customers, suppliers and partners). How to become truly the focal company, how to enter new markets and create new offers, using positioning as an asset.
• Annual Positioning Business Award. Award for the company leaders who took positioning as the core of their strategy. The expert council of the award includes specialists from China, UK and Russia.