The full-year 2021 results and new challenges in 2022. What new knowledge does business have at the end of 2021? Which of the lessons of this year will be a valuable asset in facing new challenges?

Speakers:

• Eugene Kadushin, Member of the BoD Trout&Partners Global
• Vadim Shiryaev, Member of the BoD Knowledge Associates International
• Olga Smirnova, Partner of Knowledge Associates Russia
• Pavel Dedkov, Engagement Marketing Specialist (Belarus)
• Igor Berezin, President of NP “Marketers’ Guild”

Topics: 

• What new knowledge does business have at the end of 2021? Which of the lessons of this year will be a valuable asset in facing new challenges?
• Positioning for “insiders” – why more and more organizations are fighting not for customers, but for employees? What “weapons” should we compete with and what should we bet on: developing current employees, or looking for talented candidates?
• Transformational Repositioning: What are new rules for managing your competitive advantage? Why are long-term development strategies impossible without the management of key intangible knowledge assets?