12:40 - 13:45

The implementation of positioning in a new reality. The idea developing and embodiment experience of business leaders


  • Vlada Antonova, Owner of the fitness club “Body Sculptor”
  • Maxim Afonasyev, Owner of the IT-company “Aksus-Frontime”
  • Denis Gros, Owner of the construction company “DA!Development”, chairman of the regional office of community “Business Russia “
  • Daria Ermakova, CDO of the printing holding “Fabrika”
  • Alexander Zadorozhny, Owner of the photo studio franchise “TriNaChetyire”
  • Sergey Ivanov, Owner of the manufacturing company “Snowplast”
  • Sergey Kryukov, Managing Director of the managing company “RusFitnesKom”
  • Inga Munina, Owner of the catering company “Avrora”
  • Vyacheslav Muravyov, Owner of the manufacturing company “Sota”
  • Oleg Retanov, Owner of the furniture company “Quake”


  • How did positioning influence an organization in a covid era? How did it help in facing key issues?
  • What current projects and promising development opportunities dId the business have to give up for the sake of introducing a single difference?
  • If you had to start implementing positioning from scratch now, what would you do differently?
  • How does the basic idea of ​​positioning change during the implementation, under the influence of employees, customers, partners?
  • What are the ways in which a consistent understanding of the positioning language is achieved throughout the organization? Who is the best teacher and how much does such training cost?
  • How to set up a culture of interaction? How connect representatives of different departments? Who should be invited to the implementation team in the first place?
  • What’s the hardest part about implementing positioning? Have you ever given up and how did you deal with it?
  • What decisions, actions, rules influenced the implementation success the most?

Quick Info

  • 09.12.2021
  • 12:40 - 13:45
  • Discussion panel and case parade


Denis Gros

Owner of the construction company "DA!Development", chairman of the regional office of community "Business Russia"