The implementation of positioning in a new reality. The idea developing and embodiment experience of business leaders

Speakers:

• Vlada Antonova, Owner of the fitness club “Body Sculptor”
• Maxim Afonasyev, Owner of the IT-company “Aksus-Frontime”
• Denis Gros, Owner of the construction company “DA!Development”, chairman of the regional office of community “Business Russia “
• Daria Ermakova, CDO of the printing holding “Fabrika”
• Alexander Zadorozhny, Owner of the photo studio franchise “TriNaChetyire”
• Sergey Ivanov, Owner of the manufacturing company “Snowplast”
• Sergey Kryukov, Managing Director of the managing company “RusFitnesKom”
• Inga Munina, Owner of the catering company “Avrora”
• Vyacheslav Muravyov, Owner of the manufacturing company “Sota”
• Oleg Retanov, Owner of the furniture company “Quake”

Topics: 

• How did positioning influence an organization in a covid era? How did it help in facing key issues?
• What current projects and promising development opportunities dId the business have to give up for the sake of introducing a single difference?
• If you had to start implementing positioning from scratch now, what would you do differently?
• How does the basic idea of ​​positioning change during the implementation, under the influence of employees, customers, partners?
• What are the ways in which a consistent understanding of the positioning language is achieved throughout the organization? Who is the best teacher and how much does such training cost?
• How to set up a culture of interaction? How connect representatives of different departments? Who should be invited to the implementation team in the first place?
• What’s the hardest part about implementing positioning? Have you ever given up and how did you deal with it?
• What decisions, actions, rules influenced the implementation success the most?