The implementation of positioning in a new reality. The idea developing and embodiment experience of business leaders
Speakers:
Vlada Antonova, Owner of the fitness club “Body Sculptor”
Maxim Afonasyev, Owner of the IT-company “Aksus-Frontime”
Denis Gros, Owner of the construction company “DA!Development”, chairman of the regional office of community “Business Russia “
Daria Ermakova, CDO of the printing holding “Fabrika”
Alexander Zadorozhny, Owner of the photo studio franchise “TriNaChetyire”
Sergey Ivanov, Owner of the manufacturing company “Snowplast”
Sergey Kryukov, Managing Director of the managing company “RusFitnesKom”
Inga Munina, Owner of the catering company “Avrora”
Vyacheslav Muravyov, Owner of the manufacturing company “Sota”
Oleg Retanov, Owner of the furniture company “Quake”
Topics:
How did positioning influence an organization in a covid era? How did it help in facing key issues?
What current projects and promising development opportunities dId the business have to give up for the sake of introducing a single difference?
If you had to start implementing positioning from scratch now, what would you do differently?
How does the basic idea of positioning change during the implementation, under the influence of employees, customers, partners?
What are the ways in which a consistent understanding of the positioning language is achieved throughout the organization? Who is the best teacher and how much does such training cost?
How to set up a culture of interaction? How connect representatives of different departments? Who should be invited to the implementation team in the first place?
What’s the hardest part about implementing positioning? Have you ever given up and how did you deal with it?
What decisions, actions, rules influenced the implementation success the most?