13:45 - 14:00

A new era of positioning: Transforming an organization and managing its assets to continuously achieve the most advantageous position in the market. Introducing Annual Positioning Business Award nominees.


  • Vadim Shiryaev, Member of the BoD Knowledge Associates International
  • Olga Smirnova, Partner of Knowledge Associates Russia


  • We live in the world of continuous and unpredictable changes. It seems that success is accompanied only by automated processes, AI, VR, ecosystems and cryptocurrencies. Are these ones really critical success factors?
  • If we take a closer look at the basis, we can see that it is balanced management of key intangible assets and perception of key stakeholders (employees, customers, suppliers and partners). How to become truly the focal company, how to enter new markets and create new offers, using positioning as an asset.
  • Annual Positioning Business Award. Award for the company leaders who took positioning as the core of their strategy. The expert council of the award includes specialists from China, UK and Russia.

Quick Info

  • 09.12.2021
  • 13:45 - 14:00
  • Panel session